CARMEL, CALIFORNIA ▪ JUNE 1, 2019 ▪ Carmel Realty Company (CRC), the 100-year-old locally owned, luxury real estate brokerage, has acquired 22-year-old Alain Pinel Realtors Carmel (APR). The union of the two respected, family-owned companies, now with over 100 agents and staff, has created an even more powerful organization, solidifying Carmel Realty’s leadership position in the Monterey County luxury real estate market.
“The advent of emerging technologies, additional competitors and innovative business models into the real estate marketplace has the potential for a major disruption in our industry,” CRC CEO Dan Lynch says. “We believe it is essential to proactively adopt new technologies that generate efficiencies and drive greater marketing exposure. Equally important is our belief that relationships deeply matter. Success in our niche market is a result of hiring the best agents, having long-standing relationships, local knowledge and extensive experience that symbolize our brand.”
APR Carmel, previously an affiliate of a San Francisco-based brokerage network, has experienced similar success. Lynch adds, “Together the combined business is exponentially stronger, with increased market share, broadened marketing capabilities, enhanced technology and expert support for clients.”
Consistently voted best real estate brokerage on the Monterey Peninsula, Carmel Realty Company has set record sales throughout the local marketplace. Sister brand Monterey Coast Realty (MRC), serving the broader Monterey Peninsula, benefits from the same in-house marketing agency, infrastructure, operational support, and leadership. “The Alain Pinel acquisition amplifies our breadth and depth on the Peninsula, solidifying our position as market leader in Carmel and Pebble Beach and strengthens our position in the flourishing neighborhoods of Monterey, Pacific Grove, Seaside and Marina,” Lynch says. “Our extraordinary team of agents will continue to serve the Peninsula with integrity and personal care.”
Alain Pinel Realtors Carmel Broker/Owner Judie Profeta adds, “Our decision to join forces with CRC and MCR is based not only on their local expertise and proven success but on their standard of care and individualized service approach, which fully mirror our beliefs.” Profeta started her real estate business in Carmel over 25 years ago and developed it into a luxury boutique that has represented billions of dollars in real estate transactions.
Carmel Realty Company Managing Director/Broker Bill Mitchell, who represents a family with four generations of local Realtors, says, “We are especially excited about the caliber of excellence and shared culture of collaboration that the Alain Pinel agents bring. We are grateful to have aligned with a team that shares our commitment to the community by giving back to this place we call home.”
The organization will continue to operate in multiple offices throughout Carmel-by-the-Sea.
Carmel Realty Company is a 100-year-old real estate brokerage specializing in luxury real estate in Carmel, Pebble Beach and Carmel Valley, California. The company offers luxury vacation and long-term home rentals in Carmel and Pebble Beach. Monterey Coast Realty, the sister brand to Carmel Realty, represents buyers and sellers of quality properties – from cozy cottages to magnificent mansions throughout the Monterey Peninsula. Both organizations are comprised of a select team of Realtors recognized for their professionalism, integrity, success and the highest caliber of personalized service. The company and its agents, in association with The Carmel Realty Foundation, designate a portion of every real estate transaction to be allocated to local charities. Together, they have donated over $4.1M to local organizations, including CASA, Meals on Wheels, The First Tee of Monterey County and the Hospice Giving Foundation.
Carmel Realty Company ▪ PO Drawer C ▪ Carmel by-the-Sea, CA 93921 ▪ 831.622.1000
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